World Famous: How to Give Your Business a Kick-Ass Brand Identity
| Author | : | |
| Rating | : | 4.10 (763 Votes) |
| Asin | : | 0814409342 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-04-16 |
| Language | : | English |
DESCRIPTION:
David Tyreman (Honolulu, HI) built his own consultancy into a World Famous brand in the same way he’s taught thousands of others to do so. . His clients have included Nike, Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others. He has been featured on CNN, the front page of the Wall Street Journal, and
"a book that will be inspiring and thought-provoking for any business owner or manager" --ForeWord Reviews
Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. Business is not just a transaction; it's an experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. There are masses of people just waiting to do business with youonce they are so inspired. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. People do more business with people and companies that engage them in the purchasing experience. This inspiring book arms you with ways to command true loyalty just by being yourselfand attracting more attention to your business than ever before.
Five Stars Amazon Customer Delivered in good quailty and with a couple of days.. "World Famous really works By Dan Beaulieu" according to Daniel B. Beaulieu. I have to admit that I approached this book with a certain amount of skepticism because there are just so many books about branding out there today; and they all seem to be promising the same thing; all ideas and no implementationno way to make happen. So what I did with this book instead of just opening it up and reading it, I thumbed through it, looking at the end of each. Kick Ass investment! Bonnie H. Karpay I bought this book because I recently saw David Tyreman speak and he educated me on the difference between a "brand" and a "brand identity". I'd never thought about this before and, as an entrepreneur charting the success of my own business, I wanted to know more.The book is so obviously written in David's voice. I can hear his clipped English accent and his endearing (he c