Total Global Strategy II (2nd Edition)
| Author | : | |
| Rating | : | 4.58 (587 Votes) |
| Asin | : | 0130179175 |
| Format Type | : | paperback |
| Number of Pages | : | 299 Pages |
| Publish Date | : | 2016-07-19 |
| Language | : | English |
DESCRIPTION:
He has won both teaching and research awards. He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for
Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. From the Publisher This book argues that most multinational companies lack an adequate global strategy.
Five Stars AK Thank you. Just the book I needed for my class.. Carl and Sushil said Management cliches extravaganza. Well having this book as course material in International Marketing, we have concluded that this book actually drained knowledge from us. The management cliche extravaganza in this book is abundant. Howabout: A successful global marketing program is preferrable to an unsuccessful one. Wow, this taught us lots. Ok, so the introduction states that the book is meant for CEO's, we guess. best framework for global strategy There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on