The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
| Author | : | |
| Rating | : | 4.78 (977 Votes) |
| Asin | : | 1626561060 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2015-12-05 |
| Language | : | English |
DESCRIPTION:
Capturing a reciprocity advantage will be the next strategic advantage.”—William G. A must-read.”—Scott Anthony, Managing Partner, Innosight, and author of The First Mile and The Little Black Book of Innovation “Every winning strategy is based on a compelling insight, and The Reciprocity Advantage is loaded with insight. This unique book gives readers at all levels of business experience perspectives and actionable information to enhance business and innovation results prepare for the challenges ahead. Instead of guarding all of your assets, you should give some of them away. Ryan, President and CEO, Center for Creative Leadership . “In a world where the pace of change is accelerating, this book is required reading for business leaders trying to connect foresight into insight and insight into action.”—Carlos Brito, CEO, Anheuser-Bu
Eduardo Zendejas said Five Stars. Great Book, strongly recommended to have a better understanding on how to do business in this new world.. How and why the reciprocity advantage will become increasingly profitable in ways and to an extent only now imaginable As Bob Johansen and Karl Ronn explain, the reciprocity advantage is a more sharply focused variation of a competitive advantage. They see it as a new and much better way to grow a business. This book shares "what we believe will become the biggest innovation opportunity in history. Society is just entering a unique period when doing good and doing well have to be combined in ways that have never before . Alan Swire said Seeing Clearly into the Future. As if the present isn't fraught with enough risk and confusion, start planning for a future of even greater “Volatility, Uncertainty, Complexity and Ambiguity (VUCA) . The only way to survive as a company or individual is to embrace the reality and change with it. You'll need to examine your business and your own skills. Look deep at what you bring to the table, for example, the reputation you've
Based in Palo Alto, he helps Fortune 500 companies create new businesses and helps entrepreneurs start category-creating new companies. Previously, he was vice president of research and development and general manager of new business for Procter & Gamble, where he was one of the key innovators behind Febreze, Swif
These disruptions revolutionize how companies can partner to create new growth. A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business.Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clear