The Public Relations Writer's Handbook: The Digital Age
| Author | : | |
| Rating | : | 4.17 (681 Votes) |
| Asin | : | 0787986313 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2017-12-16 |
| Language | : | English |
DESCRIPTION:
A great update of a PR classic If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here.Even experienced pilots use a checklist before takeoff. This book serves the same critical function for . "The Public Relations Writer's Handbook" according to Lindsey Folger. This book should be a desktop essential for every public relations writer. It is a manual for all aspects of writing in this field, from news releases to brochures to speech writing to obituaries. This all-encompassing handbook provides step-by-step instructions for the different types of public relations writing and applies them to real-life examples and hypothetical situations. As an aspiring public relations writer, I found this book to be quite effective. It breaks down each type of document and walks the reader . Solid handbook for traditional PR materials Janice King This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time.However, the sections about online PR are very brief, high level, and seem like they were written just to get something about the Internet, blogs, etc. into the book. For these topics, readers will want to look at other books that cov
In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.. The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications
This book provides an excellent, step-by-step approach to both.”--Jon Iwata, senior vice president, Communications, IBM “Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider.”--Andy Polansky, president, Weber Shandwick Worldwide “This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It’s a must-read for anyone serious about a successful career in public relations.”--Carl Folta, executive vice president, Corporate Communications, Viacom, Inc. And good writi