The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
| Author | : | |
| Rating | : | 4.87 (846 Votes) |
| Asin | : | 0230600190 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2017-03-03 |
| Language | : | English |
DESCRIPTION:
This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.. A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing
"The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. Boyd has intertwined the history of an industry with the history of the world. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline." - Robert G. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing." - Laura Preslan, Industry Solut
He has over 25 scholarly publications to his credit along with many popular articles on technical topics. Andy is founding president of the INFORMS Section on Revenue Management and Pricing. E.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. He received his A.B. His research has been funded with grants from agencies including the National Science
a reader said Easily read - easily forgotten. The Future of Pricing is a short book which presents some of the scientific techniques that airlines use to price tickets and discusses how these techniques may become common to other industries. The style is engaging and the examples are applied. The book hooked me.However I found the content lacking. The author comments in the preface that he didn't want to write a 'guru book' nor a personal memoir. It's a pity because eit. Great look at how airlines use math and science to set fares Sometimes the most obvious business practices are the most complicated - and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other indu. Great Book! Romeo Richards This is a great book that looks into rapid growth of pricing. The author discusses airline ticket prices and how companies have dealt with obstacles along the way.Romeo Richards,How to Market And Manage A Dental Practice