The Dentist's Unfair Advantage: The Ultimate Guide to Niche Dental Marketing (The Ultimate Guide to Dental Niche Marketing) (Volume 3)
| Author | : | |
| Rating | : | 4.70 (820 Votes) |
| Asin | : | 1500571733 |
| Format Type | : | paperback |
| Number of Pages | : | 270 Pages |
| Publish Date | : | 2016-10-26 |
| Language | : | English |
DESCRIPTION:
Dental practice has changed. Common denominators for success in today’s environment are a focus on specialized niche services, unique ways of delivering care, understandable and ethical communication in promotion and selling, and a 100% painless treatment and administrative experience for the patient. If you want to understand what they know or simply chart your course to join them, then the rules and logical sequences discussed in ‘The Ultimate Guide to Niche Dental Marketing’ are mandatory reading. The disease & age demographics and insurance & wage trends that drove decades of easy success as a service business are fading. series The Dentist’s Unfair Advantage Series is designed to help practice owners understand more fully the unfair forces working against their practice in the post Great Recession economy. Each Volume In the series is designed to not only create understanding of what’s working against the practice but to give the owner tactical steps to take for accumulating tangible business advantages that act as counterweights to th
Early on the corporate giants threw cheap and poor dentistry at the public backed by large advertising budgets Ron Sheetz The face of dentistry has changed. The competitions to the independent dentists have changed. Corporate practices have been the evil entity for quite some time, but even that adversary has changed. Early on the corporate giants threw cheap and poor dentistry at the public backed by large advertising budgets. Today these large firms are gobbling up good dentists and their practices and now selling good den. "Must read book for the dental marketer!" according to Gregory J. Wych DDS. Great book on advanced concepts of dental practice marketing! First, Dr McAnally states the problems and agitates the pain that all dentists have, trying to differentiate themselves from other dentists. Then, with his hierarchy pyramid of marketing, he addresses every level, and gives great advice for every level of marketing. His advice, especially at the higher levels of the pyramid is worth many multip. Niche Marketing Is the Way to Go! Dr. McAnally can help you take your practice to the next level with an ethical approach to case acceptance. His techniques work with not just you as the dentist, but with your whole staff. Niche marketing can help you attract and convert the type of cases you want. Following Dr. McAnally's methods can transform your case acceptance. This method takes a look at the whole process from marketing to first con
Clients and Academy members successfully using Academy Programs reside on 3 continents. . Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced clinical skills, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Ha
. He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting and advisor to the top 5% of clinicians in the profession. About the Author Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced clinical skills, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Harvard, Stanford, and Yale consumer and human behavior research, co-founder of the Master Dentists Academy; de