The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
| Author | : | |
| Rating | : | 4.37 (950 Votes) |
| Asin | : | 0805838317 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-12-25 |
| Language | : | English |
DESCRIPTION:
Don D'Cruz said A book that deserves to be read. I picked up Manheim's book by chance during a visit to the United States and it was indeed a revelation.As a Ph.D student in communications, I have read my fair share of books but Manheim's volume is a standout.It is an extradordinary piece of scholarsh. "The Manifestation of Corporate Protest" according to A Really Dissatisfied Customer. In "The Death of a Thousand Cuts," Jarol Manheim paints an interesting picture of the anti-corporate forces that taunt big business seemingly on a daily basis. The title is an intriguing choice, and a highly accurate one in that the damage done to corpo
Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning. A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. * A detailed examination of strategies and tactics that includes their historical development. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. Sometimes it is even employed by one corporation against another. * A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was firs