The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
| Author | : | |
| Rating | : | 4.30 (956 Votes) |
| Asin | : | 0470554991 |
| Format Type | : | paperback |
| Number of Pages | : | 512 Pages |
| Publish Date | : | 2015-12-15 |
| Language | : | English |
DESCRIPTION:
His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience. Sturman is a Professor of Management and the Kenneth and Marjorie Blanchard Professor of Human Resources at Cornell Universi
Comprised of contributions from twenty-eight Cornell University faculty members, The Cornell School of Hotel Administration on Hospitality outlines all of the best practices and hospitality management strategies they teach to their students.Cornell's book covers cutting edge thinking and practice within four key areas in the hospitality industry. The final section covers the requirements for success at the corporate office: choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously.Cornell University's School Of Hotel Administration, the first collegiate program in hospitality management, was founded in 1922. From the Inside FlapThe world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry. Section 2 explains how to attract the right customers, deliver the service they expect,
The best book about hospitality I have read so far I feel the need too change my review from mixed to 5 stars.After entering hotel business this book served me as a bible for the last half a year. Concise, yet full of systematic knowledge.The best chapters in the book for me were about soft skills:The listening fast trackBecoming a leader in the hospitality industryThe integrity dividend in hospitality leadershipDeveloping and managing your multinational careerFor someone who is new to this business this resource gave a nice logical framework for career development.. Great book! Cornell has written a very comprehensive reference which can be useful to all hospitality management and staff alike. I read it cover to cover and plan to share and dog-ear the pages extensively.. Overall comfortable reading and many management applications Wayne Beurnier Good overview of lodging business. Maybe next edition will be more quantitative and include more industry ratios.Excellent reference book even if some management practices are not applicable to smaller operations.
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:Develop and manage a multinational career and become a leader in the hospitality industryMaximize profits from franchise agreements, management contracts, and leasesUnderstand and predict customer choices, and motivate your staff to provide outstanding serviceManage hospitality businesses and the real estate underlying the businessesControl costs, coordinate branding strategy, and manage operations across multiple locations