The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR
| Author | : | |
| Rating | : | 4.42 (790 Votes) |
| Asin | : | 0760328129 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2013-03-24 |
| Language | : | English |
DESCRIPTION:
"A Little Bit Shallow" according to 2metal2dance. I used this book for a project in an MBA class on international marketing. For the project I studied Toyota's entrance into the Nextel Cup and its effects on the company's sales of Tundra pickup trucks. The chapter on Toyota offered some insights that I had not seen previously published.Overall, the book gives a shallow treatment of the business of NA. Mariusz Skonieczny said NASCAR is a Great Business. Did you know that most NASCAR fans can easily identify a sponsor of their favorite driver? This is why NASCAR became so big. Loyal fans are very aware of sponsoring brands and are highly likely to buy products of sponsors associated with NASCAR or their favorite driver. Sponsors pour more money into the sport because they see a return on their investm. "Interesting background" according to Janlynn. For the NASCAR fan, or for those who don't understand how millions of people can watch cars drive in circles for hours, this book reveals how big business drove the consumer to the racetrack. It provides a look at the fascinating history of the sport. While clearly well researched, I found the writing annoying when the author repeatedly makes a statem
Yost is admirably unsentimental about the sport's growth, but fails to capture NASCAR's appeal to its fans as he looks at racetracks from the corporate hospitality suites. However, the narrative often falls into a quicksand of numbers, including old television ratings and income from prize and sponsorship money. Yost does have access to some inside deal making: a chapter on NASCAR's business-to-business council shows how NASCAR brokers lucrative deals between sponsors, including nontraditional partners like Waste Management. Business school students may enjoy the details, but general readers might wish Yost had stepped out
and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.. How NASCAR grew from its provinc