Socialized!: How the Most Successful Businesses Harness the Power of Social (Social Century)
| Author | : | |
| Rating | : | 4.55 (687 Votes) |
| Asin | : | 1937134431 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-05-02 |
| Language | : | English |
DESCRIPTION:
While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. He also provides a never beforerevealedplaybook that businesses can use today to start increasing revenue immediately and for the long term. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. You will learn how to: Create and nurture a high performing "digital village" or internal social networkConnect with your "digital network" and build a community of brand advocatesManage "Darwin's Funnel" or a sales and marketing funnel with a social wrapper. The author has identified the strategies and tactics of the world's best social busine
As the chief customer officer for an award-winning social enterprise, I consider Fidelman's thought leadership to be among the very best in industry.” (Vala Afshar, Chief Customer Officer, Enterasys Networks) “Just as I was starting to free up time by tuning out every so-called ‘social media guru,’ Mark Fidelman comes along with something truly pioneering! SOCIALIZED! cuts through all the yammer to create the definitive guide for social in the enterprise. As a result of reading SOCIALIZED!, forward-thinking leaders will have the practical strategies they need to engage with customers that are more loyal than ever, and the
Must-Read Guide for Social Media For Business [[VIDEOID:moFNUPW8ZT6BBV]]Mark Fidelman has done a masterful job with his work in Socialized. He not only illustrates what is happening to business and how Social Media is changing how business is done, he also provides a step-by-step guide. Watch this video to see some excerpts from the book that you can implement with your team right away.I highly recommend this book from Mark Fidelman on Socialized.Terry Brock. MBA Textbook for Social Business? Absolutely! Mark Fidelman's book "Socialized!" should be textbook for an MBA course in social business. It was a wake-up call for me as a marketing professional. I have used social media to varying degrees throughout the last decade. However, I always did this as an addition step - almost an afterthought.I have tried to find quick ways to increase my knowledge of social businesses. I have sat through so many presentations that have accurately cited . Jacob Morgan said A Great Business Book. A valuable resource for any business leader interested in transforming their organization to become more social. Mark takes his stellar writing style (from Forbes) and adds his extensive strategy experience (working with everyone from vendors to industry influencers) to create a well rounded book. The models and frameworks are useful yet simple enough to be practical which is crucial for application. Mark covers the key elements of an ev
Mark has deep experience in sales, marketing, and social media. Mark is a sought after speaker and is frequently featured in the media, most recently in Forbes, the New York Times, and Business Insider. He has led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Empower your employees and listen t