Public Relations Today: Managing Competition and Conflict
| Author | : | |
| Rating | : | 4.78 (811 Votes) |
| Asin | : | 020549210X |
| Format Type | : | paperback |
| Number of Pages | : | 480 Pages |
| Publish Date | : | 2018-01-21 |
| Language | : | English |
DESCRIPTION:
Good Content Steve Jones The content is good, but some of the writing could have been a little more "friendly". I expected fewer spelling and grammar errors from a PR publication. I really appreciated the salary content and prospect outlooks. The info on crisis management could have been a little more direct. You have to read between the lines closely to discover what that type of work is really like "in the real world".. We Need Good Books Again JSBMS1963 A bunch of liberal propaganda mixed with some facts. We need good textbooks for every level of education in which the truth is told throughout. This type of garbage is harming the people who read it and believe it, and is damaging our country!. Fast Delivery. Product was as expected. Fast Delivery. Product was as expected.
Cameron, University of MissouriDennis L. 7), and the PR war between Israel and the Palestinians underscore the international and intercultural implications of public relations (Ch. These features focus on actual situations such as paying journalists in Iraq to write favorable stories (Ch. Features:Topical and timely casebooks make current public relations events understandable and relevant to students. Examples include the Dixie Chicks and their image (Ch. Examples such as the censorship of Yahoo, Google, and Microsoft in China (Ch. 6), the breast cancer awareness campaign in Pakistan (Ch. 5). “Insight” boxes with how-to information and checklists help students master the practical tactics of the field, including how to write a news release (Ch. 1), pitch a story via e-mail (Ch. 10). Wilcox, San Jose Sta
As such, the authors take an assertive approach, providing vigorous examples from the “real-world” of public relations that lend excitement to the profession for students. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one’s client or organization and, if at all possible, the interests of the public that impact the organization. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.. Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today’s modern public relations practice. Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin