Principles of Marketing, Student Value Edition (15th Edition)
| Author | : | |
| Rating | : | 4.28 (688 Votes) |
| Asin | : | 0133128245 |
| Format Type | : | paperback |
| Number of Pages | : | 734 Pages |
| Publish Date | : | 2016-03-05 |
| Language | : | English |
DESCRIPTION:
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Readers interested in an overview of marketing strategies and techniques.Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Emphasi
Access code doesn't work on all platforms harry393 This review does NOT reflect content in the book, just something to be aware of before buying it on Amazon. Any "student access code" that comes with the book only works through the Pearson website, NOT through a linked source such as Blackboard. There's no indication of this anywhere on Amazon or through Pearson, except by calling their support which will simply tell you to buy the code through their website and return your already opened product to Amazon.Since you have to have access for your cl. Joshua Gaona said A Must Read for Marketing Principles and Foundational Learning. This is a great read for anyone interested in learning more about marketing principles. I purchased this book for an upper division Marketing Principles class for my Marketing and Management major. I have read practically the whole book, and I can say as a first year college student, the information presented within this textbook is clear, concise, and entertaining.. Angelia Pressley said The content of the book is great.. The book arrived in a timely manner. The content of the book is great.