Manager's Guide to Online Marketing (Brief Case Books)
| Author | : | |
| Rating | : | 4.53 (850 Votes) |
| Asin | : | 0071801871 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-02-14 |
| Language | : | English |
DESCRIPTION:
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. Look for these innovative design features to help you navigate through each page:Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public RelationsBriefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations
Solid Read - Recommended Doug Jensen This book does what many fail to do, take a complicated area (online marketing) and make it easily understood and comprehensible. Online marketing has and continues to evolve at a rapid pace. From SEO to social media to the future of web marketing, Jason does a great job highlighting the 'must kn. Thorough yet insightful As much as I love great business theory books, they get mundane with concepts that will never apply to my job. I thought this Jason Weaver did a great job of not only outlining theory around execution, but highlighting tips and actual execution paths to items that I can grasp. Great read for any . Great Guide For Any Manager 4moreshelflife If you are looking for a book as a guide for a small or large business, this is it. This handy, well laid out book, is the blueprint for a manager looking to stay on top of trends and how to better understand the pitfalls and other technological issues of the day.
His invention, Shoutlet, is now a leading social media marketing platform that is used by global brands, small businesses, and marketing agencies to build, engage, and measure their social media communication. . As a social media thought leader, Jason has provided strategic expertise on social media strategy to companies including Disney, eBay, and SC Johnson. About the AuthorJason Weaver (Madison, WI) is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. He is a much sought after writer and speaker for organizations such as the American Marketing Association, Public Relations Society of America, and American Advertising Federat
In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively through social networks to help execute engagement-marketing campaigns within online communities. He is a much sought after writer and speaker for organizations such as the American Marketing Association, Public Relations Society of America, and American Advertising Federation. . His invention, Shoutlet, is now