Making The News: A Guide For Nonprofits And Activists
| Author | : | |
| Rating | : | 4.25 (822 Votes) |
| Asin | : | 0813368987 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-06-19 |
| Language | : | English |
DESCRIPTION:
"Everyone in non-profit should read this book" according to S. E. Soons. Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.. So impressed I hired the guy Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.. Umbra@idt.net said The best "How to Get Publicity" book period!. Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!Paul Pamias Umbra@idt.net
Making the News also contains unique advice on how to create newsworthy visual imagery. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.. With the media increasingly setting political and social agendas, news coverage about a problem can be the fi
-- The Nation, Harvey Wasserman. Rather than rant, Making the News simply shows how to play the game
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.