Live Long and Prosper: The 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility Is Dead and Design for Sust
| Author | : | |
| Rating | : | 4.13 (964 Votes) |
| Asin | : | 0956467296 |
| Format Type | : | paperback |
| Number of Pages | : | 120 Pages |
| Publish Date | : | 2017-06-02 |
| Language | : | English |
DESCRIPTION:
The Best Quick-Read Sustainability BookEver (but New and Improved) Brian Moss For those who have already read the first edition of "Live Long and Prosper", you know how fantastic this little treasure is. I don't know how he did it, but author Dan Gray has updated and improved his 55-minute Guide to Building Sustainable Brands and has (in my humble opinion) created the best guide to how environmental sustainability issues can and will influence business in the opening decades of the 21st century. For anyone with an inte. H M Henry said Compelling read for both sustainability professionals and those new to the space. I bought Live Long and Prosper out of curiosity to see how it would tackle the complex convergence of sustainability, brand and design in a book that could be read in only 55 minutes. It does it well.Billed as a ‘quick and dirty’ tour with ‘no fluff. No filler. No jargon’, I’m not sure this description quite does the book justice. Admittedly, the style is no-nonsense, however this only helps convey highly complic. Geoff Kendall said The best consultancy deal a global CEO can get. Distil down all the critical points you might hear from a well-informed sustainable business consultant, using everyday language grounded in practical business fundamentals rather than emotive arguments, and deliver it in a form that even a slow reader can squeeze into an hour (with time left over to make a cup of tea), and you'll end up with something like this.As someone who works in the field and consults with some of the world's biggest c
About 'Live Long and Prosper' (expanded 2nd edition):The combined forces of population growth, diminishing resources and increased public scrutiny are changing the rules of the game and - as an enlightened few have already recognised - no amount of peripheral greening is going to save the old order. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them. Focused on big ideas, not technical detail. CSR is dead. Instead, these companies are practising real sustainability, moving beyond a world of trade-offs and discovering better ways to bigger profits by redesigning their businesses in the pursuit of shared value. Promoting joined-up thinking, not functional bias. They're guided by the simple principle that insight gained per minute spent reading should be as high as possible. Written to empower the reader, not to make the author look clever. No jargon. Design for sustainability, on the other hand, looks set to become an increasingly powerful source of advantage. A quick read, not a long slog. When the alternative could be obsolescence, isn't that worth 55 minutes of your time?About the '55-Minute Guide' series:Far too many business books start with the false premise that offering meaningful insight requires exhaustive detail. Just the
"Will get you on the road to how to rethink your business."Daniel T Hendrix - Chairman and CEO, Interface"A powerful, well-argued case for the need to build sustainable brands."Jeremy Moon - Founder and CEO, Icebreaker"This book is just great."Jonathon Porritt - Founder Director, Forum for the Future"A real page-turner."John Elkington - Co-Founder, Volans Ventures"Clear, concise and insightful."Giles Gibbons - Founder and Chief Executive, Good Business