How To Develop Successful New Products
| Author | : | |
| Rating | : | 4.83 (855 Votes) |
| Asin | : | 0844236624 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-08-12 |
| Language | : | English |
DESCRIPTION:
Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness will undoubtedly have a distinct competitive edge." -- Bobby M. The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. "A huge leap forward in understanding and improving industrial innovation. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. This book goes directly to the heart of Patrick's theory to ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.. We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards an
"Great Read" according to T. Patrick. This book identified SO many of the issues our organization faces when developing new products and services, especially the multiple gatekeepers! I also looked at his site ccmarketing.com hoping to find a seminar on International New Products Marketing where Dr. Patrick was speaking but so far no luck.How To Develop Successful New Products
From the Back Cover New products are the lifeblood of every successful business. In thirteen practical, easy-to-read chapters the author shows you the step-by-step formulas for increasing your "hit rate" and protecting yourself and your company from losers, with chapters on: Identifying the reasons for failure Overcoming the barriers to effective communication Identifying those customer needs that matter most Positioning your products to be first, be right, and make the sale Building value-added benefits into your products Generating ideas that pay off every time Expanding your products' reach with more effective segmentation Successfully going global but "thinking local" Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Su