Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing
| Author | : | |
| Rating | : | 4.70 (983 Votes) |
| Asin | : | 1138249963 |
| Format Type | : | paperback |
| Number of Pages | : | 268 Pages |
| Publish Date | : | 2016-03-04 |
| Language | : | English |
DESCRIPTION:
It's a book I'll certainly be buying, and one I'll advise all my clients (from R&D teams to marketing) to buy to! I'm off to order it right now.' --Sabine Clappaert, Director, Muse Communication . 'An insightful new book from Gloria Moss, Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing probes the unique decision-making style of women and draws some provocative conclusions about the impact of design.' --Barbara Apple Sullivan, Managing Partner of Sullivan'In the book, Gloria explores gender preferences in drawing, painting, graphics and web design
Worth the price Thomas Jordan Finallyproof. Proof that men and women react differently to shapes, colors and messaging. Proof that there are clearly different methods and techniques to reach each gender. This book should be mandatory reading for any advertiser or designer who wants to improve their chances of selling their products or services to a male, or female, audience.Great read.. Review: Gender, design and marketing R. P. Scales In today's market-place it is generally regarded as a good thing to take differences of gender, age, ethnicity and belief into account - and there it seems to stop. A great deal seems to have been written about marketing across the wider range of target groups, and much of it is hazy and non-specific, or inadequately researched.This is where Gloria Moss steps in with her thoughtful and challenging book Gender, design and marketing. She argues that marketers, designers and industrialists pay great attention to the visual and emotional impact of goods and services and the language in which they are described - but they take too. Critical Reading for Product Design Marketing Professionals Ian Dodds I bought this book because my business has worked extensively with clients on unconscious bias in the workplace. I believe the same issues need addressing in the marketplace and I wanted to learn more from an expert who had researched the field thoroughly. Women have a decisive say in a high proportion of purchase decisions and there are relatively few markets where the same can be said for men asserts Gloria Moss in this excellent and ground breaking book `Gender Design and Marketing - How Gender Drives our Perception of Design and Marketing'. She describes this as "a stark reality which many organisations may not yet grasp"
In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Where the demographics of the workforce differ from those of the customer, management needs to take steps to ensure that customer-centric preferences inform decision-making in the organization. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror the preferences of customers rather than those of senior managers. Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.. The lessons that emerge offer challenges to organizations both i
Previously, Gloria has held senior positions at Courtaulds Acetate and Eurotunnel. Clients for consultancy on marketing and unconscious bias have included M&S, BT, Bounty, Ford, 02, Bayer and Allen and Overy. She is a Fellow of the Chartered Institute of Personnel and Development (CIPD) and currently holds the position of Professor of Marketing and Management at Buckinghamshire New University and Visiting Profes