Finding the Profit in Customer Satisfaction: Translating Best Practices into Bottom-Line Results
| Author | : | |
| Rating | : | 4.48 (503 Votes) |
| Asin | : | 0809228432 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
R. Danklefs said It turbo-charged my profits!. I read -- or should say inhaled --this book in one sitting. As a real estate agent, I was in dire need of getting the message that "the customer is king" and this book described a host of methods to improve my service -- and bottom line. Kudos to the author for driving home the need -- and laying out a variety of viable game plans -- for winning customers and their all-important referrals. Excellent resource for
Based on research and consultations with over 200 organizations known for their innovative and effective approaches to satisfying customers, Barsky illustrates the importance of the "bottom line" to customer satisfaction and, ultimately, to a company's overall success and profitability. He structures the book on a "learning triangle" that shows the three important keys to customer satisfaction -employees, customers, and competitors -- and explains how businesses can use these keys to construct customer satisfaction approaches for value-based transactions.