Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom
| Author | : | |
| Rating | : | 4.97 (533 Votes) |
| Asin | : | 1455586099 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-06-22 |
| Language | : | English |
DESCRIPTION:
It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. In this business leadership memoir--written with bestselling author Donald T. This is a book for business readers and sports fans alike.. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. But as ESPN grew, so did George's status in the company. George Bodenheimer knows. A Best Business Book of 2015, Strategy Business ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. Initially hired to work in the mailroom, one of Bodenheime
"The book is more than worth the read even if you are not a sports fan, but perhaps want to understand what makes one of the most well-known brands in the world so successful."Baseball Reflections"A lively history of the company."The Wall Street Journal
This is a great read. A lot of fun to understand how ESPN has come of age. This book is a lot of fun to read. There aren't a lot of books which discuss the business of sports and media and Bodenheimer has done a great job capturing both. His story is an amazing one and the fact that all the proceeds from the book are going to the V Foundation make it even more compelling. Great graduation present for my son this spring! Highly recommended for anyone who has watched ESPN . "This history of ESPN's leadership is spot on target !!!" according to Charles Pagano. I worked with George at ESPN and had an early release copy (I started in 1979 before ESPN launched). He refers to me in the book so I can attest to the fact that George got the story spot on. There have been numerous attempts from others (both business and entertainment approaches) but via my historical tenure (This history of ESPN's leadership is spot on target !!! I worked with George at ESPN and had an early release copy (I started in 1979 before ESPN launched). He refers to me in the book so I can attest to the fact that George got the story spot on. There have been numerous attempts from others (both business and entertainment approaches) but via my historical tenure (35+ years) there is no other attempt that delineates our ESPN story and journey as Geor. 5+ years) there is no other attempt that delineates our ESPN story and journey as Geor. A Must Read For Any Leader! Peter Krieger A must read for every CEO, manager or any leader.George's book is a terrific example of how to build a company from scratch into a 50-something billion dollar brand, not to mention the importance of building, maintaining and sustaining a culture and why that is SO important. There are so many “management messages” in this book that people of all ages can learn from.
He is married with three children. . He served as Executive Chairman of ESPN, Inc., from 2012-2014. George Bodenheimer is an ESPN and cable industry pioneer and was the company's longest-tenured president, a position he held from 1998-2011, overseeing all multimedia sports assets of The Walt Disney Company from 2003-2011 and s