Do-It-Yourself Marketing Research
| Author | : | |
| Rating | : | 4.44 (593 Votes) |
| Asin | : | 0070074518 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Intelligent & interesting guide to do-it-yourself marketing I first bought George Breen's book, "Do It Yourself Marketing" back in the early 80's. It's still on my shelf of reference books.It's an interesting and helpful book that demystifies marketing research. It's filled with common-sense advice, it's well-wri
Timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations.- Steven J. Mayover, Free Lib. of PhiladelphiaCopyright 1989 Reed Business Information, Inc. The authors examine the latest techniques for gathering information, defining problems, formulating surveys, and documenting findings. Advice onup-to-date information systems such as databases, government documents, and libraries/information brokers, is very current. Even though those reading this work do their own studies, the authors still include a section on using outside help. . From Library Journal In this updated edition of a book first published in 1977, the business professional is again treated to the methodology that can be employed for enjoying successful marketing research without hiring a consulting firm to do
A collection of marketing research techniques for non-specialists. This guide aims to show what kind of marketing research will be useful in a particular situation, how to plan the research, and then how to incorporate this "intelligence" into the marketing plan itself.