Divided Spirits: Tequila, Mezcal, and the Politics of Production (California Studies in Food and Culture)
| Author | : | |
| Rating | : | 4.71 (978 Votes) |
| Asin | : | 0520281055 |
| Format Type | : | paperback |
| Number of Pages | : | 280 Pages |
| Publish Date | : | 2016-11-15 |
| Language | : | English |
DESCRIPTION:
Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.. Divided Spirits tells the stories of tequila and mezcal, two of Mexico’s most iconic products. It also challenges the strategy of relying on “alternative” markets to protect food cultures and rural livelihoods. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product’s authenticity based on its link to terroir. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation
"She has a lack of information on whats the mezcal" according to Santiago Suarez Cordova. She has a lack of information on whats the mezcal business a lot of information are her perceptions and idea on the few trips she made.. Divided Spirits Delivers On Its Promise John McEvoy Divided Spirits delivers on its promise: it is an in-depth look at the history, practices, and politics of tequila and mezcal production. As the author is a professor, this is largely an academic take with extensive and deep research over a ten year period. The author has interviewed many participants in the supply chain of agave spirits from the farmers to the producers to the retailers and bartenders.Among many things she goes into detail on denominations of origin (DO), what they mean, and what their potential value is. Then she dives into the history of mezcal and. A PERFECT gift Book bought for my son's birthday as he is in this business. It turns out he's been wanting to read it, people in the industry are talking about it and he knows the author! I'm rarely so successful with my gifts for him!
Bowen's perspective is fresh and thought-provoking."--Fabio Parasecoli"The Huffington Post" (10/19/2015)"Engaging A top gift book for the beverage drinker."--Dean Tudor"Gothic Epicures VinCuisine" (12/15/2015) . "There is not much published about the two iconic Mexican spirits, except for consumer books and tasting guides to different brands