Citizen Coors: An American Dynasty
| Author | : | |
| Rating | : | 4.30 (533 Votes) |
| Asin | : | 0688154484 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2017-12-12 |
| Language | : | English |
DESCRIPTION:
He shows with considerable insight how the corporate and familial tone was set early by patriarch Adolph, a figure so domineering he "was still effectively running the company more than 60 years" after his death. And he shows with equal clarity why Peter, the heir, ultimately turned to an outsider to help the company address its competition in a way befitting a prototypical American business. Nevertheless, Baum tells this colorful Hollywood-esque tale in a comprehensive and compelling manner. An interesting tale, well told. The Coors Brewing Compa
If you liked Titanyou'll love Citizen Coors Craig Roberts Congratulations to Dan Baum for making Citizen Coors a very enjoyable read. His research is excellent and evident and his story telling is intriguing. The Coors family has it all: money, murder, family dissent, recovery. I found it to be much, much more than a "business" read (although it does give some excellent examples of diffe. "Insightful" according to Don Parker. Baum does not go easy on the Coors family, but I also found Citizen Coors sympathetic and very touching, with frank discussion of the family culture and their very human conflicts, weaknesses, and strengths. Stubbornly, and honorably, they stuck to their belief that if they made excellent beer, people would buy it with or without . Coors Family's Personal and BusinessTraumas Bryan Carey "Citizen Coors" is a book written about the ups and downs of the Coors family, in both the business and personal arenas. Founded by Adolph Coors, a Prussian stowaway to America, the Coors Company has been in existance now for more than 100 years and during that time, it has often found itself thrust into the spotlight over problem
In retaliation, blacks, feminists, unions, gays, and environmentalists came together to bash Coors in perhaps the most effective consumer boycott of modern times--a boycott that continues to hobble the company. Based on more than 150 interviews, Citizen Coors serves up a powerful cocktail of beer and politics. Here are generations of Coors men broken against the iron will of their fathers. Dan Baum, a former reporter for the Wall Street Journal, captures in this rollicking narrative the genius, eccentricity, and tragic weaknesses of the remarkable Coors family.With enough private dramas to put them on par with the Ewings of Dallas, and enough business crises to keep them constantly in the business hot-seat, the ultra-right-wing Coors of Golden, Colorado, represent one of the more riveting family sagas of our time. The Coors family forever changed the American political landscape by creating the Heritage Foundation and a right-wing TV network, by financing the conservative shift in Congress, and by being early backers of a politically ambitious B-movie actor named Ronald Reagan. Here is Peter, prevented from rescuing the company precisely because he has been trained to do so. Here is Adolph, the founder,in 1929, distraught over Prohibition, hurling himself to his death from a hotel balcony. For along with the Coors family's adherence to handshake integrity and old-world craft came some less roseate ideals from the nineteenth century: that disparit