Business Research Methods, 7th Edition
| Author | : | |
| Rating | : | 4.37 (908 Votes) |
| Asin | : | 0030350840 |
| Format Type | : | paperback |
| Number of Pages | : | 768 Pages |
| Publish Date | : | 2017-04-18 |
| Language | : | English |
DESCRIPTION:
Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. . He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. About the Author William G. Professor Zikmund was an accomplished educator wh
The Least of These said No Dust Bunnies!. This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.I had 16 weeks of statistical research. He can't even get his facts straight Case Study #2 involves [] aka Harvard Coop.Students who become "members" of the coop own the placehow is the Coop supposed to then make a profit?Yet para2 line6 asks exactly this!What kind of escapeees-from-business-reality do wehave out there writing our business textbooks?. An excellent text i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and ser
He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in uni
Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research