Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
| Author | : | |
| Rating | : | 4.26 (950 Votes) |
| Asin | : | 0471776602 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2013-11-24 |
| Language | : | English |
DESCRIPTION:
Build Your Customer Strategy shows you how to make a connection with your customers that will not simply satisfy them, but also build and keep their loyalty for your business's long-term success.. He draws on his more than thirty years of experience listening to end-consumers and business customers from a wide variety of industries to enable you to develop your own customer strategy, using the building blocks of successful customer relationships that are presented in this book.Filled with case histories of companies that have succeeded in building solid, genuine relationships with customers, this book will help you to maximize and capitalize on the opportunities your customers represent. Wouldn't you love to have your customers raving about your
He offers a unique perspective on customer loyalty, approaching the subject from the customer's perspective. Barnes holds an MBA from the Harvard Business School and a PhD in marketing from the University of Toronto. He is Professor of Marketing at Memorial University and operates his consulting practice, Barnes Marketing Associates, Inc. He is the author of seven books, including the internationally acclaimed Secrets of Cust
Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. "The customer relationships that a company is able to cultivate represent the most important asset that will