Brand Management: The Vault.com Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management)
| Author | : | |
| Rating | : | 4.77 (560 Votes) |
| Asin | : | 1581310692 |
| Format Type | : | paperback |
| Number of Pages | : | 225 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
"Vault Reports includeeverything from corporate culture, pay and prestige to model answers for typical interview questionsFascinating stuff. **** (out of four)" -- Yahoo! Internet Life May 1998
Book Gives Great Insights Brand Management Careers I highly reccomend this book to anyone considering making a career change into marketing. It is well organized, and includes sample "Day in the Life" of what these careers entail, as well as giving you good clues in evaluating whether you might be interested. []. Great book! I liked the interview questions and the book as a whole
Guide from the Vault Career Library - from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.