Brand Identity for Television: With Knobs on
| Author | : | |
| Rating | : | 4.99 (817 Votes) |
| Asin | : | 0714834475 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.. Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2
Exceptional guide to TV branding and design Lambie-Nairm is one of the leading figures in the realm of motion graphics and identity for television. Even if the story of how he got there is one of a distinct reality, his experiennce is really global in terms of which creativity and strategy on the unique comunications needs of any TV channel. This book describes the finely threaded link between creativity and purpose, adorned with samples of some of the world's be. Brand Identity For Television; With Knobs On This is an extraordinary story, accompanied by intelligent design. an inspiring document of 'logic' and 'style'.