Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders
| Author | : | |
| Rating | : | 4.99 (699 Votes) |
| Asin | : | 0812928512 |
| Format Type | : | paperback |
| Number of Pages | : | 463 Pages |
| Publish Date | : | 2016-07-14 |
| Language | : | English |
DESCRIPTION:
. Computer users who favor Macintosh products are truly enthralled with their machines. Here, Wall Street Journal technology reporter Jim Carlton chronicles the missteps that have befuddled the fallen giant of Cupertino between the initial and current regimes of cofounder Steve Jobs. Carlton combines a keen sense of observation with a slew of previously undisclosed facts to produce a damning history that will leave many wondering how the firm has managed to survive. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the company that produces them
This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets.Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors--including Bill Gates, Scully, and Amelio--Carlton discovers confidential memos, late night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.
"A definite read for everyone" according to Alan B. Scholl. I am an Apple loyalist but if I read this book two years ago things may have been different. reading this book frustrated me to know that with a few different decisions, maybe the DOJ would be after Apple today and not Microsoft. Carlton did a good job in researching the topic. However, my only complaint is that it is difficult to follow along. Reading this seems like reading an overlapp. M. Kuffler said Carlton's Book is an Excellent and Concise History. Jim Carlton's book is the only accurate and clear portrayal of one of the most complex and creative companies in history. Much has been written about Apple Computer, it's triumphs, turmoils and losses. Nobody, except Mr. Carlton, has taken the time to actually seek out the players and review the facts as well as the outcomes. This book is not only great reading, it is very educational. I. JavaBarista said Great insights, terrible writing. If you can get past the lousy writing (Carlton does admit this is his first book) then this is a book filled with fascinating revelations about and insights into how the world's favorite computer company could screw up so badly. It does take some effort to get through, however; it's often dry, occasionally repetitive, and frequently irrelevant (Carlton has an obsession with one particula