After Fifty: How the Baby Boom Will Redefine the Mature Market
| Author | : | |
| Rating | : | 4.38 (996 Votes) |
| Asin | : | 0972529020 |
| Format Type | : | paperback |
| Number of Pages | : | 180 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
D., managing partner of Mature Marketing & Research, is also founder and chairman of Focus on Boston, a focus group and video conferencing company. About the Author Leslie M. Areas of specialization include financial, travel and leisure, pharmaceuticals, personal and health care, computers and the internet, and retirement communities. His responsibilities included the design and implementation of both qualitative and quantitative projects. In the 1980s, he served as executive vice president at Marketing Research Associates and as ad hoc research director for the Lee Eliott, Bob Launcey and Riedl advertising agencies. Dr. Harris has served as a research consul
But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The experts who contributed to this book find that boomers refuse to think of themselves as old even as they seek some of the comforts of mid-life. Leading authorities in the fields of leisure and travel, financial services, apparel, fast food, technology, and health care tell you what boomers want from these industries. You will find: • Details of today’s boomer demographics compared with the generations before and after and data on their attitudes based on several representative surveys in the past year • Advertising campaigns that have worked for leisure companies and destinations • What mature Boomers are demanding of fast food • How technology fits into their lives • Why apparel companies need
Dr. Dr. Harris, Ph. Harris has served as a research consultant to the American Iron and Steel Institute, the Singer Company, the Junior League of New York, and the Analysis and Programming Corporation of Greenwich, Connecticut. Areas of specialization include financial, travel and leisure, pharmaceuticals, personal and health care, computers and the internet, and retirement communities. D., managing partner of Mature Marketing & Research, is also founder and chairman of Focus on Boston, a